I’m curious to know if there’s a special direct composite veneers technique that’s considered minimally-invasive, or if all of them are, or if none of them are by default due to their cosmetic nature. Are there any special guidelines in their marketing and presentation?
Great question! Minimally-invasive dentistry is a concept that’s picking up steam with patients and practitioners alike. While most dentists already practice this way to some degree, whether or not they use the term, its accurate use helps dentists accurately market their services better and ensures patents are well-informed about their treatments and treatment options.
Minimally-Invasive Dentistry Definition
“…those techniques which respect health, function, and esthetics of oral tissue by preventing disease from occurring, or intercepting its progress with minimal tissue loss.” (Taken from Europe PMC, which attributes it to The World Congress of Minimally Invasive Dentistry.)
Ergo, in order for a procedure to be considered minimally-invasive by this standard, disease or preventing disease must be part of the reason for treatment. At a glance, that would mean that anything that’s purely cosmetic is out. However, when you consider what’s all involved in cosmetic dentistry, preventing problems and disease is an essential component. For example, we know that if the margins of a restoration are bad, the individual is likely to suffer decay there later. We know that the nerve can become irritated or even die from dental trauma. So, any kind of work, whether restorative or cosmetic, relates to this.
Minimally-Invasive Cosmetic Dentistry
The goal of minimally-invasive cosmetic dentistry threefold.
- Give the patient his or her desired aesthetic outcome.
- Prevent or negate disease.
- Ensure “minimal tissue loss.”
Direct Composite Veneers Technique for Minimally-Invasive Dentistry
With the goal being to minimize the loss of tooth structure, chairside options already have a leg-up over traditional porcelain. It’s incredibly difficult for a dentist to get excellent cosmetic results through ultra-thin porcelain options as well. It’s doable, but only when the dentist has advanced cosmetic training. In this respect, any direct composite veneers technique could conceivably be referred to as minimally-invasive. To take it a step further, dentists would also be mindful of their preparations, keeping any reduction of the tooth to the bare minimum required to achieve the desired aesthetic result. In order to do so, many use template systems to reduce the number of layers of material they need and speed up the process.
Marketing Your Direct Composite Veneers Technique
The marketing message you’d want to send will vary based on the individual patient and his or her needs. For the conservative, health-conscious patient, calling the procedure minimally-invasive would be an accurate and fair assessment. However, you can market the same procedure as a more affordable way to improve aesthetics for your cost-concerned patients, a rapid results/ same day option for those concerned about time, and an efficient way to achieve a stunning smile makeover. Ultimately, the same procedure can be all these things and more, depending on who you’re talking to.
This blog is sponsored by Uveneer, maker of a revolutionary template system for dentists.